Fuzion Web Blog

Penetrate awareness of your target audience by using integrated marketing strategy, which in many cases would include a well-planned website marketing strategy. Stated simply: the more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share. Effective marketing strategy is partly the result of exposing your target audience to your name and your selling points (unique selling proposition) as often as possible (frequency), in as many ways as possible, and as cost-effectively as possible.

Create and promote a website: Most small businesses that do not have some sort of Internet presence are losing sales and missing out on a powerful channel for communicating with the public. Marketing tip: A website is an even more powerful vehicle for reaching out to your customers if your web address (domain name) is easy to memorize. While ads in the Yellow Pages still have their place in small business marketing, the public is increasingly turning to the Internet to search for products and services they need. I don’t know what the future of the clunky, old-fashioned phone book is going to be, but, for many people, it’s a lot more convenient to go to their Internet browser and type in what they’re shopping for than to lug out the heavy, bulky telephone book (especially if you live in a large city) and leaf through the pages. Another advantage of having a presence on the Web is the fact that you can get people to visit your web site (or even just a web page) by including your web address on your business cards, brochures, direct mail pieces, Yellow pages ads, press releases, newsletters, email correspondence, and any other printed or electronic communication that is distributed to your customers or prospective clients.

Impose a deadline. Counteract one of the biggest obstacles to closing a sale known to mankind: procrastination. To overcome the natural human tendancy to deliberate, postpone, and delay, it’s often necessary to inject a sense of urgency into your ads, sales presentations, and marketing messages. Marketing Tip: Whether supplies are limited or prices are going up at the end of the month, some prospects need to have a deadline or an incentive to motivate them to take action now.

In marketing, the rubber meets the road during the execution not the planning. After all of your planning and strategizing, it is your chosen tactics that customers get see (and judge you on). In a very real way, your tactics are a reflection of your company and are a marketing touchpoint in and of themselves.

Underpromise and overdeliver! That is the best marketing strategy ever. You can do this by giving away free stuff at your website or in your newsletter without advertising it first.

Say someone visits your site from an ad that never mentioned anything about getting a free ebook or something else free. They will be delighted to find the gift.

This is a great way to get people to not only return to your site but tell their friends about it too.

If clients feel like you care about them, they are less likely to seek other companies.  Build relationships by making eye contact, listening and providing thorough explanations of service and products. This may seem like an obvious no-brainer, but get to know your clients by name. Use their name when you talk to them. Successful businesses know their clients well. They know their clients hobbies and interests and, often, they know their families, too.

Embrace Web marketing, because it’s powerful, it can be very effective, and it’s here to stay! If you already have a web site, make sure it’s “optimized” for keywords that your prospects are actually looking for. Another vital aspect of raising your visibility on Google (and your sales potential) is to get other sites to link to your site. It’s generally referred to as getting backlinks or incoming links. This technqiue will bring you the optimal benefit when the sites linking to you are well-established, have a similar theme to your site, or are considered an “authority site”. (The ultimate authority sites from which to get links are government sites (dot-gov), educational institutions (dot-edu), and organizations (dot-org). Web sites that have gained quality incoming links from other sites tend to be ranked much higher by Google than those that don’t.

Sincere enthusiasm, in both print and in person, is contagious. If you deeply believe in your products, services, your company, and yourself, then your prospects will pick up on that passionate attitude and feel confident and optimistic about doing business with you. Your words are important, but your nonverbal communication — your tone of voice, inflection, rate of speech, volume, facial expressions, your listening skills, eye contact, and overall responsiveness — can have an even greater impact on how you influence and persuade your prospective customers, clients, or members.

You have probably heard that your Network Marketing business is a marathon and not a sprint. You know that to be successful you are going to have to commit at least 24 to 36 months of your life. At some time during that period, you may get yourself into a position that you feel like you cannot move forward. During those times, it is time to take a mental break day or a mental break hour.

Here are some tips to make sure that your business and your health remain through the whole period -

1. Plan your Mental Health Day - You know yourself, yourself and your body. If you can plan your mental health days or hours in advance, you will never feel like you are run down and cannot move forward.

2. Turn off the phones and the email during your break - You want to cut yourself off from anything that reminds you of business and of work. Even if you do not get any calls or email, the thought that some may come through will keep you mentally at work. Turn off all communications and just spend time with yourself.

3. Take a Break Every Day - As opposed to taking a full mental health day. Take some time for yourself every single day to recharge your batteries and make sure you feel better.

If you take care of yourself and take mental health breaks or hours, you will find that you are a lot more productive and can accomplish a lot more in your business and in your life.