Fuzion Web Blog

Admit it… You are human! You are limited in the number of things that you can actually accomplish in any given day, week, month, year. To be a successful marketer you must learn to manage efficiently and recognize the power of collaboration. Take a step back from your operations and asses your current work flows and office structure. Always look for ways to increase productivity through effective management.

Unfortunately, I am forever encountered by people that seek marketing as a kind of miracle or magic pill that will forever cure all of their ills. Then after a few short weeks and spending though their marketing budget in a matter of days, they are yet to see results and become discouraged. Placing a handful of ads and expecting a firestorm of leads and sales is not reasonable. You must be prepared to stay the course and have trust in a long-term plan.

If you are tracking your advertising results or web traffic, you are already ahead of the curve. However, many new marketers find themselves looking at so many reports that little real information can be gained. You can spend hours looking at complex analytics and gain very little insight. Before creating your reports and going through all of your data, identify what you really want to know and find the right reports for the job.

Marketing strategies are nothing without a rationale. Your rationale statement provides a narrative explaining how and why you have chosen a particular strategy. This establishes your logic pattern and helps others to understand why a strategy is the best option. This helps people in the future pick up where you leave off and complete a strategy or expand on it without re-inventing the wheel.

It is obvious to all of us that the world economy is in a tailspin, but that is no reason to give up now! Recessionary periods are one of the best times to go after market share. If your competition is scrambling to keep their head above water, now is your chance to go for the kill. If your company is also scrambling, you cannot let your competition see it. One of the best ways to accomplish this, is to take the fight to their turf. Start marketing in their segments and force them to spend resources keeping their existing clients, preventing them from going after yours.

Customer loyalty is a valuable asset to a company. Beyond being a asset, consumer loyalty is tried an true competitive advantage. Loyalty to incumbent brands makes it much harder and far more expensive for new competitors to enter the market. Loyalty will protect profits, drive down branding costs, and give your company command over the pricing premium of your industry’s products.

Way more often than not, someone who delays a decision on pulling the trigger to buy from your solicitation is ultimately not going to buy. Whether they say it to your face, or to your sales letter or website, the momentum of “yes” dissipates into oblivion.
To make sure they pull the trigger whilst they’re in your spell, make your offer so good that it will really hurt to so no to it. Make it easier to say “yes” than to say, “Let me think about it.” 

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You can’t argue with a story. I got this piece of wisdom from direct interaction with customers.
Sure, you can start out with an outright offer, or present your benefits/features litany right from the get-go. But if you want to get past that left-brained sentinel that stands watch and go directly into the subconscious, tell a story while selling your product and how that product has helped someone else you’ve sold it to.