Fuzion Web Blog

Everyone knows a story about a coworker who made a fool of himself at a company holiday party. All the excitement and high spirits turned that well-meaning celebrant into a loud-mouthed, in-your-face pariah. No one wanted to engage with this person, and colleagues began to flow toward the exit sign.

Some big-box retailers were like that “crazy office-party crasher” last holiday season as they bombarded customers with promotional emails. As the weeks wore on and their attempts became more desperate, they ratcheted up their markdowns and their email frequency, sending out 40%, 50%, and 60% off promotions almost daily. By January, they were practically giving stuff away.

Be careful this holiday season. Excessive holiday email isn’t just bad behavior — it shows a lack of strategy, and it’s ineffective.